Business Expert Press

Forecasting Fundamentals, Paperback/Nada Sanders

Name: Forecasting Fundamentals, Paperback/Nada Sanders
Brand: Business Expert Press
Price: 114.99 RON
Availability: InStock

114,99 lei

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Preț actualizat: 2026-06-05 · link afiliat

Descriere & specificații

This book is for everyone who wants to make better forecasts. It is not about mathematics and statistics. It is about following a well-established forecasting process to create and implement good forecasts. This is true whether you are forecasting global markets, sales of SKUs, competitive strategy, or market disruptions. Today, most forecasts are generated using software. However, no amount of technology and statistics can compensate for a poor forecasting process. Forecasting is not just about generating a number. Forecasters need to understand the problems they are trying to solve. They also need to follow a process that is justifiable to other parties and be implemented in practice. This is what the book is about. Accurate forecasts are essential for predicting demand, identifying new market opportunities, forecasting risks, disruptions, innovation, competition, market growth and trends. Companies can navigate this daunting landscape and improve their forecasts by following some well-established principles. This book is written to provide the fundamentals business leaders need in order to make good forecasts. These fundamentals hold true regardless of what is being forecast and what technology is being used. It provides the basic foundational principles all companies need to achieve competitive forecast accuracy. About author(s): Dr. Sanders is an internationally recognized thought leader and expert in forecasting and supply chain management. Dr. Sanders is the distinguis